Bum Tactics 101 - Determining what to promote
So one of the biggest problems bums face when it comes to marketing is actually one of the very first steps: how to choose a product to promote.
Honestly, the product itself doesn’t matter all that much, unless you decide to jump on something big and score sales from people searching for that particular product. I’ll show you how to get those too in a second.
What people don’t realize, is that if you have a market that’s hungry enough, you won’t need a super hot product. The product itself is a small part of the equation when it comes to marketing as an affiliate.
What you do is this: You target peoples’ needs and cravings. People search for solutions for their problems and boom, there in the #1 position are you with your article/lens/hub/blog. The title of your articles should be something that they are looking for.
Examples:
“how to cure xyz”
“heal abc”
“how to get rid of xyz”
“solutions to/for xyz”
“how to fix abc”
Other things to target are questions, because people do type that in too.
Like:
“How do you fix a bicycle chain?”
Get it?
You just want as many articles out there targeting as many of these problem-questions as possible, then in the end you should throw in another article targeting the product name for good measure, but the actual problems are your first concern. This is more important than the product itself.
So first you identify people’s problems, then you find a product that solves their product. If your crowd is hungry enough, you hardly have to do any selling, their already sold and will practically jump on whatever you throw at them.
So stop worrying about the product, and start targeting people’s needs instead.
The only time you wanna target specific products is when something big comes along, but then you gotta be there first. If you would have been first out there with something as huge as Jeff Walker’s Product Launch Formula 2.0… Yeah. Get it?
Most of the time products won’t be THAT big, but there are still products worth promoting out there…
How do you determine what products to promote then?
This is my strategy:
As I can imagine you being signed up to a buttload of internet marketer’s newsletter, and you should be, I bet you’re getting promotions of new products all the time.
So this is what you do: Watch carefully the trends of what these marketers are promoting to you…
As soon as you see that two marketers are pushing the same product, jump on it. Sure, you could choose to promote everything that other’s are pushing, but you won’t hit a “home run” as often and you’ll be fumbling in the dark just trying to score a sale.
So target wisely, and I’ll see ya tomorrow.
Right now the “big thing” seems to be Joel Comm’s and Eric Holmlund’s Instant Resale Templates, I’m sure you’ve gotten promos about that by now.
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Well Linus,
Whilst I agree with you, its more than just a matter of choosing the right product as Jeff Walker in Product Launch Formula 2.0 outlines. Being able to speak with authority about your subject is #1. Having a good product helps and finally having good lists and relationships with those on the lists simply leads to success. Its a bit like cooking a cake; mix all the ingredients apply the heat and whamo!
Good luck. I’m one of those fortunate enough to have managed to be doing Product Launch Formula 2.0 and it is truly an eye opening, life changing experience.
In reality its nothing more than marketing 101 but applied to the web.
Congratulations should go the Jeff and keep up the good stuff yourself Linus,
Roger Carthew
I think the Internet Marketing landscape is changing . . . sooo many people out there still seem to be stuck in the “get rich quick” opportunistic way of thinking (that why this is such a great niche to market to!, because they are like horses with blinkers on, buying whatever promises to make them rich the fastest).
I agree with Roger, if you really want to stand apart you firstly need to be someone authentic and secondly someone who has credibility or authority. If you can embody these two characteristics then I think you’re far ahead of those that are still trying to use seedy sales tactics to push some PLR e-book.
However back to your original post, I agree . . . look for a hungry market and then figure out a way to set yourself apart from all the other players in your niche.
Phil.