The FTC is trying to kill affiliate marketing
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I don’t know, I found this somewhat amusing. As this is a blog about affiliate marketing, I figured my readers would need to know this.
Yep, the FTC is trying to kill 90% of affiiate marketers’ businesses.
Basically, if you endorse something without telling whoever is reading it that you might get paid or whatever, the FTC will drop the hammer. Or whatever it is they do.
“Online, if you think that somebody is providing you with independent advice and … they have an economic motive for what they’re saying, that’s information a consumer should know.”
What a bunch of crap.
In my opinion, it’s still the ‘consumer’s choice to pull out their freaking credit card in the first place.
It’s not like we force people to do anything, we just kind of point them in the right direction.
“BUY THIS NOW THROUGH THIS LINK OR I WILL EAT YOUR CHILDREN!!!11!!1!”
No, it’s not like that.
And oh, I found this amusing:
So parents keeping blogs to update family members on their child’s first steps technically would fall under the FTC guidelines, though they likely would have little to worry about unless they accept payments or free products and write about them.
But they would need to think twice if, for instance, they praise parenting books they’ve just read and include links to buy them at a retailer like Amazon.com Inc.
That’s because the guidelines also would cover the broader and common practice of affiliate marketing, in which bloggers and other sites get a commission when someone clicks on a link that leads to a purchase at a retailer. In such cases, merchants also would be responsible for actions by their sales agents — including a network of bloggers.
Amazon declined to comment.
Bwah.
Whatchu think?
/Linus
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