I feel a short rant coming on. All words in the following paragraphs that start with “fuck” are completely called for.
Was just up on the balcony, looking at the moth-like flying things appear as if glowing beneath the orange street lights. You appreciate the view across the street and say “Hey, look at that! It looks like they’re glowing!” … but when they’re aimlessly fluttering around in your bedroom at 4 in the morning they fucking piss you off, don’t they?
Anyway, I think it’s funny that some of the people I actually respect in the online space, such as Andre Chaperon (who’s brilliant, by the way) have actually started calling their sales letters “Non-sales letters”.
The reason being, is because he actually does an excellent job of selling through them. (from my POV, as a copywriting dude)
Shit.
What he really means is “non-screaming-hypey-fucking-clickbank-lame-attempt-at-selling-shit” … letters.
What the hell? How bad does a marketplace have to get before you have to start calling your shit a “non-what-it-actually-is” …
(by the way, on Planet Linus, building your list exclusively through WSOs and then spamming your list with 18 billion offers a day, and recruiting all your amateurish “JV” friends to hype up your latest scrambled-together, rehashed PLR bullshit as the greatest thing since toilet paper (actually much more useful than sliced bread) … is NOT A VALID BUSINESS MODEL)
I’m doing some training… coming up… on how to write real sales letters, and other content to sell stuff… soon. You can get a sneak peek here.
/end rant
