Landing Pages part 2

Saturday, July 19th, 2008 at 7:47 pm

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This is a follow up post to the last one about Landing Pages. Read that first pl0x.

Anyway, I’m guessing you want to know about the second type of landing pages now…

It’s for people searching for product names and all things related to it. BOOM NEWSFLASH! Right?

Probably not, but it’s often overlooked, and that is VERY stupid if I say so myself.

Why? Because people searching for product names are already considering a purchase!

Therefore it’s some of the most targeted traffic you can recieve. Okay it’s not as MUCH traffic as you get by targeting common keywords, but they’re generally a lot more targeted and ready to buy.

Keywords you’d target would be things like:

“Product Name”
“Product Name Review”
“Product Name Scam”
“ProductName”
“ProductName Review”
“www.productnamewebsite.com” (that’s a good one ;)

…and so on.

The type of landing page you would use for these people – requires practically no thinking!

You just write a brief UNBIASED OVERVIEW of what the product is about, and include the product box or whatever is available. Just a paragraph or two of what the product is about, as an OVERVIEW, and not a “review”. You can’t have an opinion at all. You’re gonna have to sound like a boring dude working for the government – like a “professional”.

Get it?

Then under that you have something like “actual consumer feedback”, which is a fancy phrase for testimonials.

And then have your links on the top and bottom and after the descriptive paragraph stuff.

And that’s it.

Enjoy…