Magic Words…

Sunday, August 31st, 2008 at 2:34 pm

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Just came to think of this…

Two words… that make people buy…?

Think about it, what are pretty much everyone that’s looking to buy for, looking for?

I learned from Stephen Pierce, that poor people, or people in a poor mindset rather, think about things and evauluate things with two questions: “Is it easy enough?” and “Is it cheap enough?“.

These people are looking to save as much as they can of their 3 sources of power. The 3 sources of power are Money, Time and Energy.

Makes sense, right?

Now the rich person thinks about it in a different way, answering one question:

“Is it worth it?”

The rich person doesn’t care of how much of their 3 sources of power they spend, if they get a very positive ROI (return on investment).

ROI doesn’t only apply to money… it includes everything you spend, in this case your 3 sources of power.

Unfortunately, or fortunately, depending on how you look at it… most people are in the poor mindset. This means that most of your customers and prospects are as well.

So what are the magic words?

Instant

and

Effortless

Think about it. If you want to do something, have a problem you want to solve, or whatever… if someone presents a solution to that which is INSTANT and EFFORTLESS… would you buy it?

Think about it…