Magic Words…
Just came to think of this…
Two words… that make people buy…?
Think about it, what are pretty much everyone that’s looking to buy for, looking for?
I learned from Stephen Pierce, that poor people, or people in a poor mindset rather, think about things and evauluate things with two questions: “Is it easy enough?” and “Is it cheap enough?“.
These people are looking to save as much as they can of their 3 sources of power. The 3 sources of power are Money, Time and Energy.
Makes sense, right?
Now the rich person thinks about it in a different way, answering one question:
“Is it worth it?”
The rich person doesn’t care of how much of their 3 sources of power they spend, if they get a very positive ROI (return on investment).
ROI doesn’t only apply to money… it includes everything you spend, in this case your 3 sources of power.
Unfortunately, or fortunately, depending on how you look at it… most people are in the poor mindset. This means that most of your customers and prospects are as well.
So what are the magic words?
Instant
and
Effortless
Think about it. If you want to do something, have a problem you want to solve, or whatever… if someone presents a solution to that which is INSTANT and EFFORTLESS… would you buy it?
Think about it…
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If I was thinking as a customer, then I would, but not as a marketer
Interesting stuff about 3 power source. Didn’t know about that. Nice article.
Nice to see you back, Linus.
I want to earn money
No shit.
It’s not so much a matter of is it worth it as ‘What is the return on investment?’
Also saving time and energy arenot to be sniffed at
If there is an easier way, take it is what I say. As long as you achieve the same results
Kind of falls under the same category, don’t you think?