Here’s an interesting technique you can use for selling stuff online.
You may have seen me do it.
I got the idea from studying “pick-up artist” material. You know, the art and science of attracting members of the opposite sex, and how to go about it strategically from the first approach to the you-know-where.
If you’ve read “The Game” by Neil Strauss, that’s what it is. (although the stuff in that book is a bit stone age now)
(in case you’re wondering, me and my brother run a PUA thing here in Sweden)
One of the BIG ideas in the PUA community is the idea of “qualification”.
It’s when you make the other person PROVE to you that she is worth your time.
Like…
“so what have you got going for you besides your looks?”
Or…
“tell me three interesting things about yourself.”
You’re screening her, to see if she’s the kind of person you want to be with.
And it lets her know you’re not like every other chump who doesn’t give a damn about anything other than her lady parts.
So what does this have to do with marketing?
…
EVERYTHING
You see, all “pick-up” is, is really just selling in a different environment… and all the same tactics apply.
First, qualifying in sales letters is usually done through “the takeaway”.
You can find an explanation and a demonstration of this in Part 3 of the TOC lessons.
(http://lemonarian.com/the-toc-solution)
I’ve even done entire landing pages based on this single concept.
“I’m going to show you how you can [BENEFIT]”
BUT- you have to be the right type of person for this. I can’t show this kind of material to just anyone.
If you’re…
(bullets)”
(and then you list all the qualities of your ideal prospect)
The actual qualities are things that most people consider themselves as anyway (even if they’re not).
When asked, most people will say that they consider themselves open-minded, eager to try new things, NOT an opportunity seeker and actually a serious student, NOT a tire-kicker… etc.
By using qualification in your sales process, you will
- Weed out everyone you don’t want to do business with anyway
- Only talk to the ones you do
… you will likely even get MORE customers, rather than less, because human psychology tells us that people will try to prove to you that they really have those qualities about themselves.
People will even buy your product because they want to prove it (to themselves).
(this is some DEEP psychology right here, by the way)
…
This is one way to not appear to be just another face in the crowd… whether you’re talking to a girl or a prospect, it puts another level of seriousness across the whole thing.
For more sneaky, advanced sales strategies, check out Report #2 in the MiniBiz Reports.
Cheers!
Linus
