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I wrote a short post on DigitalPoint about how I get my 50% CTRs on the articles I write, and I shall use my wondrous copy & paste skills right on the blog…
(the thread was previously talking about what a “quality” article is, so I put up MY definition of it, from the perspective of a bum marketer)
When I say quality I don’t mean providing useful content…
Lol.My tips would be to keep ‘em short, most of mine are closer to 250 words than 300, though some are over 400 but don’t perform nearly as well.
First I do KW research and find long tails with at least 10-20 searches a day. You can usually mutliply that number by 4-5 and it’s more accurate in my experience.
Write an article with the KW as, or in the title.
Scatter the KW out in the article.
Make it short, and then comes the almighty resource box.
I like to make it blend in with the article, so it’s not like “Hey in this article I’m gonna tell you how to …. do this, do that… BOOM, Buy this product and you’ll be infinitely awesome!”…
Just try to keep it smooth…
I like to keep that short too, and make it something like “You can get a free report on XYZ and read my complete review of ABC (”abc” is hyperlinked anchor text) on my website. To check it out just click this link www.URL.com (hyperlinked)”.
Boom, there’s your 40%+ CTR. I’ve gotten over 50% too.
The actual content in the article is most often pretty useless lol. I usually spin it off one fact I found on the first result in google. Doesn’t matter what you say really. Just make it a bitching long introduction to the article, tell the fact, boom, resource box.
Hope you liked it!
Linus
{ 2 comments… read them below or add one }
When you say 10 to 20 searches a day, where are you checking to get that total?
This? http://tools.seobook.com/keyword-tools/seobook/
Or something else?
Yes, the SEO Book Keyword Tool is based on the free wordtracker, so either one goes.
Linus