You got it…
This has been one of my “secrets” for a long time…it’ll literally double your CTR. I promise.
The secret is, as cleverly implied by the title of this article, making your resource boxes in two paragraphs. OK, maybe not full blown paragraphs but a sentence or three in each.
Basically, the idea is that if your reader doesn’t want to click through on your “first” resource box, you throw in a second one. Makes sense, doesn’t it?
So here’s an example:
Find out exactly how I XYZ and read my complete review of Product Name here:
–> http://yourpresell.com <–
Actually, in product name they teach you step by step how to do exactly what I told you about in this article, so it’s really cool. Again, here’s my review of the product:
–> Product Name Review <–
Not word for word of course, the idea is that you have a “double” resource box, and to further increase CTR make it weave in with the article itself, so it actually appears to be a part of the article.
End your actual article abruptly, and don’t use a conclusion, so instead of:
“Introduction
Article Body
Conclusion
Resource Box”
You have
“Introduction
Article Body
Resource Box”
Get it?
In a way, you could say that your resource box is your conclusion, but your reader should feel like something is missing, and they want to read more, and that’s the actual reason they would actually click any link in the first place.
There’s a rule on Ezine Articles that prevents you from doing this too aggressively, and I’ve gotten quite a few articles rejected because of this. They tell you:
“We do not accept teaser links or phrases that require a reader to click away or reference another source in order to receive the full benefit of the article.”
So keep that in mind.
I hope this further improved you CTR, I haven’t told anyone about this before, but after further “investigation” I found that it was one of the reasons I can get my 50% CTRs. You should be able to find my other article on how to further increase your CTR as a related post below.
See ya,
Linus
{ 3 comments… read them below or add one }
Thank you sir, appreciate it! Helpful information from the EA master himself.
Ahahaha that’s hilarious. You’re welcome.
This was very helpful I am going to try it on some of my articles. Thanks