“The Painfully Simple Secret Of An Israeli Physicist That Destroys Info-Overload, Doubles Your Productivity And Generates Biz Breakthroughs On Demand”
Lesson 1/3:Whether you’re an entrepreneurial infant, or a seasoned biz-veteran… this simple solution will give you instant clarity in any area of your business… or even your life!
Dear Friend,
If you ever felt confused about what you need to do next to move forward in your business… then this simple “theory” from a dead physicist will make you slap yourself go “duh!” …
Before I get to that, here are a few reasons why you might want to leave this website immediately:
- … You’re looking for a brand new get-rich-quick scheme…
- … a magic piece of software that’ll bring 368,492 visitors to your dumpy website with 13 easy clicks…
- … or anything that does not involve building a real business, providing real value to real people.
Sorry, we’re fresh out of easy-buttons.
On the other hand, if you’re ready to do whatever it takes to earn your rightfully-deserved freedom, bust out of the rat race and spend more time with your family, friends and passions…
… or if you already have a business and you’re here looking for how you can grow exponentially – then good. I may be able to do something about that.
Here’s what this is all about:
The “TOC Solution”
I subscribe to a management philosophy called the Theory of Constraints, or TOC for short.
Over the next couple of paragraphs I will explain what that is, and how using it might make this year your best year ever…
The Israeli fellow mentioned in the headline, was Dr. Eli Goldratt, a physicist-turned-business guru.
He presented TOC in his 1984 book “The Goal”.
I’m going to quickly explain the basics of it… and then show you how to apply it to your business for immediate results.
The fundamental “rule” of TOC is that a chain is only as strong as its weakest link.
Cars
Let me give you an example: car manufacturing. Think Ford-style assembly line car production.
Let’s say, in the car factory it takes, on average, less than one minute to put the wheels on… less than one minute to install the doors… seats, pedals… and so on.
But – for whatever reason, installing the rear windows takes one and a half minute.
That means that making a car can never be faster than one minute and thirty seconds.
Even if they learnt a new technique that helped them install the car seats at twice the speeds…
… a chain is only as strong as its weakest link. (and unfinished cars would start piling up at the rear window station)
So the conclusion from this, is that the only thing worth working on is how to install rear windows faster and more efficiently.
If they did – for example by adding additional rear window-attachment stations… effectively doubling the speed of attaching rear windows… then rear window-attachment is no longer the bottleneck (constraint).
The next step, is to figure out where the NEW bottleneck is. And then you keep working, picking off constraint after constraint, and therefore continually and systematically improving your business and processes…
The “Weakest Link” In Your Chain…
…Is ALWAYS Your Highest Leverage Point
Improving your bottleneck is always where you will see the maximum return from the minimum effort.
Yeah, I hear what you’re thinking… “That’s great Linus, but what the heck does that have to do with me or my business?!”
Let me explain:
In an online business scenario… maybe you write emails like a champ, you’re a pro at optimizing sales funnels and squeezing everything you can out of a website…
… but you don’t have something to sell.
So fixin’ up your “constraint” in this case would mean learning how to create products… or getting over whatever mental blocks that are stopping you from creating a product.
(for example some kind of belief that says “I don’t think I could help anyone”)
Consider the constant, never-ending stream of guru-launches taking place about once a week right now… product after product after big-box-of-stuff being shoved down your throat just about all the time… what do you make of that?
Even if they were all TOP NOTCH, ultra-high quality products… you couldn’t possibly have time to consume them all… especially if you have a business to work on, and kids to feed… right?
No, of course not. So what do you do with all this information?
Let me explain it to you…
What Is Really Going On
Okay, think of it this way: Nearly every information product teaches you some sort of skill. Traffic-driving skills, copywriting skills, advertising skills, marketing skills of all shapes and sizes, yes?
All the (good) software products are automation tools… they make using your existing skills easier, faster or better.
So can we agree that your skillsets come first?
For example, if you don’t have the skills necessary to set up a Google Adwords campaign, you simply wouldn’t know a proper way to do it… and you would end up overspending, and not getting back a positive ROI – right?
Now, if we take a step back… and look down from a 30,000 foot view, at what’s really going on in this crazy world of internet business…
… you’ll see that there are only a select few skills at the bottom, and then subsets of those skills.
Here’s what I mean by that:
Think about the skills that are really necessary to succeed online:
1. Knowing how to identify and research a “hungry” market
2. Knowing how to create white-hot, killer offers which appeal to that market
3. Knowing how to reach, communicate, build a relationship with, and sell to that market (over and over again)
That’s it, right?
Everything else falls under one of those three things. Including…
- copywriting
- product creation
- outsourcing
- driving traffic and the thousand-and-one ways of doing that…
- list building
- email marketing
- affiliate marketing
- sales funnels
- back end marketing funnels
- testing and tracking
- list segmentation
- offer optimization
- and everything else…
Do you follow me so far? … can you see how everything fits into one of those three categories?
Here’s the thing: If you know EXACTLY at which point you’re stuck… then the appeal of the next magic-button goo-roo launch is far less appealing… unless it solves your exact, current constraint.
For example, if you’re at a point where you already have a solid foundation in place, a converting sales funnel and a kick-ass, back end follow-up sequence that converts like mad… and you have a bunch of traffic coming in… and you realize the next step is to open up additional traffic channels, and drive more people through your virtual “front door”…
… then the latest training on Facebook Ads might be exactly what you need. But whatever is being hyped up as the next-big-thing right now… is NOT very likely to be that one thing.
And that’s why you need…
Laser Focus
When you know the specific constraint that is holding you back, you no longer have “information overload” because you know exactly what you need to focus on.
The problem for most people is that they are spread way too thin. Trying to do, be and learn everything at once. Directing their energy in 26 different directions simultaneously.
They’re trying to be flashlights, when they need to be laser pointers.
And here’s what that means for you:
What To Do Next…
When you have a laser-like focus on whatever your constraint is… you will at least double, if not triple and quadruple your effectiveness and productivity… because you’re no longer trying to do all those 26 things at once.
TOC says that no two constraints are equal. One constraint is always a bigger bottleneck than another.
In other words: there are never two “weakest links” in a chain.
Let me address the elephant in the room:
Yes, I know, internet business isn’t a linear process… and the distinctions between constraint and constraint isn’t as clear cut as “1.5 minutes vs. 46 seconds”… Almost nothing is time-based, so we can’t immediately see that something is moving “slower” than anything else.
So how do you FIND your constraint?
Well… it’s still true that there won’t be two “weakest links” in your internet-biz chain…
Meaning: there is always just ONE thing that will have the maximum impact.
But finding it isn’t always easy.
In the next lesson, I will help you identify your maximum leverage point.
To access it, just enter your name and email address in the form below, and once you confirm your email address, I will send you the next lesson.
Thanks for reading.
See you on the other side!
Linus Rylander
P.S. I’d just like to recap a bit… to help you understand this better. Basically, TOC says that… rather than trying to “improve” a process, a business, a product, or whatever… you should strive to eliminate the part that is holding you back the most.
Meaning – look for what’s “constraining” you… and not for arbitrary ways to “improve” stuff – it will never be as effective.
I’ll explain exactly what that means for you, in the next lesson.
