By all means, optimize your email headlines… increase open rates, response rates and so on.
But, when it comes to the point where your customers might simply feel decieved after opening your emails, I think it might have gone a little too far.
I saw this in my email inbox this morning:
“RE: Support Response #18846″
And the rest of the email went on like a typical salesy email.
And I’m like…
“Dude, really?”
If you can’t get your customers to open your emails without faking a support response, it might be time to take a look at what the hell you’re doing with your business.
Just… THINK a little before doing stupid shit. Especially if you’re a big shot internet marketer with lists in the tens or hundreds of thousands.
Or well, that’s what I think.
Linus


